Q&A: Nike's CMO on the Brand's Olympics Campaign Highlighting All Kinds of Athletes

From Gabby Douglas to Sister Madonna Buder

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Nike's latest campaign, from Wieden + Kennedy in Portland, might be one of the brand's most inclusive yet. Featuring a variety of athletes from Chris Mosier, the first transgender athlete to make a U.S. men's national team, to Sister Madonna Buder, aka the "Iron Nun," the brand has released several films showcasing athleticism. Nike's chief marketing officer, Greg Hoffman, spoke with Adweek and provided a bit of context about the new work. 

Adweek: Tell us about the new "Unlimited" campaign.

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