Retail
June 14, 2016
Lancome’s shoppable ads on Snapchat
By Forrest Cardamenis
Retailers should not depend on a continued ecommerce boom, according to a survey from Boston Consulting Group.
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","iv":"d66fc4f4f796043d9d4e534fcebf6574","s":"c4f53d95d7c5b443"}
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Forrest, do you have a link to the BCG study? I can’t find it online.